Groundplay

Groundplay (formerly Pavement to Parks) is an initiative that promotes the activation of San Francisco's streets and public spaces. This includes programs such as parklets, plazas and other public realm improvement efforts. I oversaw the branding for this program, employing the help of a branding strategist and illustrator for the development of the logo. I designed all the new promotional outreach materials, and led the design and user testing of the new website.